The North West and Central region have initiated an audio geo-targeted campaign through Global Media who run several commercial radio stations, music streaming, podcasts, and gaming streams. A paid for geo-targeted campaign ran within two miles of four agreed station locations, with a 30 seconds Samaritans advert between February and April this year. This was delivered through their DAX Digital Ad Exchange.

In total 119,197 impressions were delivered with each location receiving just under 30,000 impressions each. The most popular streaming was through mobile phones and smart speakers, with around 1.6% coming from gaming streams. In total there was a 96% listen through rate for the whole advert (114,575 listens).

The message: “If something is troubling you, no matter how big or small it may seem, Samaritans are here to offer you a safe place to talk, anytime day or night. Call free on 116123. Maybe your problems have built up over time, perhaps you’ve hit an unexpected crisis, or which you can’t just pinpoint what’s wrong, don’t wait until it all feels too much. Whatever you’re facing we’re here to listen, no judgement, no pressure. Samaritans are here 24 hours a day free on 116123.”