The biscuit maker and mental health charity Mind partnered together for a joint mission to get the nation talking through their ‘Let’s Talk’ campaign.
The campaign aims to encourage conversation and social connection across the country to help boost wellbeing, as a simple chat (over a biccie) is a great opportunity to be kind to your mind.
As part of the campaign, a ‘Let’s Talk’ van toured the UK from 4 – 9 June, serving the nation’s favourite biscuits with a cuppa. Over 4 million packs of McVitie’s biscuit, with Mind’s logo, are being sold in aid of the charity, as well as McVitie’s donating £150,000 to Mind to support the Time to Change campaign, that is run with Rethink Mental Illness.
The donation will contribute to eight new Time to Change Hubs and training for 400 Time to Change champions, to improve attitudes towards people experiencing mental health problems in their communities.
To find out more about the campaign visit: https://www.mind.org.uk/workplace/corporate-partnerships/current-partners/mcvities/