We Listen campaign

The ‘We listen’ campaign was the first national campaign including Samaritans free to call number, 116 123.

The campaign focuses on the expert listening service provided by Samaritans volunteers to encourage people in need to seek help whenever they are struggling to cope.

The campaign shows that while it’s easy to hide your feelings, when someone really listens, you’re more likely to open up and start working through your problems. Samaritans are there for everyone and they don’t just hear you, they really listen.

The artwork references a range of common everyday issues that people might struggle with, such as job loss or relationship breakdown, but which they wouldn’t necessarily consider seeking help for. The hidden messages show that while on the surface people may appear to be coping in these scenarios, in reality they may be feeling unsafe and in need of support.